This iconic beachfront hotel represents one of Daytona Beach’s most historic and recognizable hospitality assets. With origins dating back to 1888 and continuous operations since 1911, the property offers a rare opportunity to acquire a landmark oceanfront resort with significant redevelopment and value-add potential.
The 14-story property encompasses approximately 776,790 square feet and features 323 guestrooms, including 22 suites and 2 honeymoon suites. Extensive resort-style amenities and meeting facilities support both leisure and group demand. Acquired in 2020, the hotel is currently undergoing a full gut renovation with substantial capital already deployed to reposition the asset.
PROPERTY HIGHLIGHTS
▲ Daytona Beach’s oldest continuously operating beachfront luxury hotel, with origins dating back to 1888.
▲ 14-story, 776,790 SF resort featuring 323 guestrooms, including suites and honeymoon accommodations.
▲ Acquired in 2020 and currently undergoing a full gut renovation with significant capital invested.
▲ Post-renovation ARV projected to exceed $100 million with additional upside potential.
▲ Opportunity to redevelop more than three acres of existing banquet space into a separate condominium tower.
▲ Ownership evaluating financing options of up to $25 million in debt or partial equity, while remaining open to an as-is sale.
TRANSPORTATION & ACCESS
▲ Daytona Beach International Airport (DAB) – approximately 10 minutes (4.5 miles).
▲ Daytona International Speedway – approximately 12 minutes (5.8 miles).
▲ Orlando Sanford International Airport (SFB) – approximately 55 minutes (45 miles).
▲ VOTRAN Central Bus Terminal – approximately 8 minutes (3.2 miles).
▲ Beachside Trolley and local transit access within close proximity.
| Property Address | 600 N Atlantic Ave, Daytona Beach, FL 32118 |
|---|---|
| Building Size | 776,790 SF |
| Lot Size | 5.29 AC |
| Number of Keys | 323 Rooms |
| Year Built | 1969 |
| Parking Ratio | 0.26 / 1,000 SF |
LOCATION OVERVIEW
STRATEGIC BEACHFRONT LOCATION
Located directly on the Atlantic Ocean at 600 N Atlantic Ave, the property sits within Daytona Beach’s primary beachfront corridor. The site offers immediate beach access and is minutes from Downtown Daytona Beach, the Halifax River, and major roadways including U.S. 1, International Speedway Boulevard, and I-95.
STRONG POPULATION & REGIONAL GROWTH
Daytona Beach is part of the Deltona–Daytona Beach–Ormond Beach metropolitan area, home to more than 750,000 residents. The region benefits from steady population growth driven by in-migration, retirees, professionals, and tourism-related employment.
ECONOMIC STRENGTH & EMPLOYMENT DRIVERS
The local economy is anchored by tourism, healthcare, education, aviation, and motorsports. Major employers include Daytona International Speedway (NASCAR headquarters), AdventHealth, Embry-Riddle Aeronautical University, and Daytona Beach International Airport.
TOURISM, EVENTS & GLOBAL RECOGNITION
Daytona Beach attracts more than 8 million visitors annually and is globally recognized for events such as the Daytona 500, Coke Zero Sugar 400, Bike Week, Biketoberfest, and the 24 Hours of Daytona, generating consistent year-round hotel demand.
BEACHFRONT & LEISURE DEMAND
Direct oceanfront access, nearby boardwalk attractions, golf courses, marinas, and miles of drivable beaches reinforce strong leisure demand from both domestic and international travelers.
SPORTS, MOTORSPORTS & ENTERTAINMENT HUB
As the global headquarters of NASCAR, Daytona Beach hosts world-renowned motorsports and sporting events, concerts, and endurance races that drive sustained lodging demand throughout the year.
ACCESSIBILITY & REGIONAL CONNECTIVITY
The property is approximately 10 minutes from Daytona Beach International Airport and offers efficient access to I-95 and major regional corridors, providing seamless connectivity across Central and Northeast Florida.
